Hokey as this may sound, it’s moments like these when I feel like I’m seven again, when I couldn’t give a hoot about what others thought of my stupid homemade Wonder Woman costume. And despite cringe-inducing stares from strangers, I willingly let my third grader, all four feet six inches of him, ride the grocery cart and pretend like he’s driving it while I push him down the aisles. I stick to our silly morning rituals, where he pretends to be either a baby shark or Waddles, the pet pig in the Disney animated series Gravity Falls, and I’m either the mommy shark or Mabel. I’ve lost count of the number of times my son and I have reenacted the lightsaber duels in all six Star Wars movies, accompanied with the proper dialogues. Sabayan mo na.”Īs a parent to a boy with a peculiar brand of role-play, I can totally relate. Closing the uplifting scene is the tagline: “Minsan lang sila bata. They hold each other as they admire the setting sun cast a pale orange glow on the twilight sky. The spot culminates with mother and son, caped crusading duo, flying to the top of a hillock overlooking the city. Set to the music of Billy Joel’s “She’s Always a Woman,” the lyrics speak of the child’s glowing pride in having a mother who happens to be his best buddy, too. The spot’s piece de resistance is the child’s ode to his mother. While hanging clothes out to dry, the adoring mother indulges her son who has put on the laundry basket as a helmet. At the park, Mommy Wizard commands a geyser to burst forth from the concrete depths while her son, the imperious king, beholds the towering column of water in awe.Together they read a book while lying on their stomachs on a picnic blanket. Then they are fearless aviators charting a course in the sky as they navigate a two-seater plane fashioned out of cardboard and electric-fan blade. The robot is a crude but creative contraption made from cardboard boxes and bicycle lights, held together by glue and masking tape. Next, a pint-sized scientist laughs triumphantly as the robot he’s built comes to life. A chalk-drawn likeness of the fire-breathing mythical monster lie vanquished on the pavement. First, they are knights slaying a fearsome dragon as they gallop away on their trusty steed. Nestle’s Chuckie TVC takes us through evocative vignettes of mother and son engaged in all manner of active, imaginative play.
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